My previous book is entitled “Find Clarity and Take Control of Your Intellectual Property”. The idea behind that book was to provide an overview of the different types of intellectual property and things that individuals or companies should consider when determining what type of intellectual property would best accomplish their needs. This book specifically focuses on trademarks: why trademarks are important, how you obtain one, what you need to consider, and what you need to be concerned about when you apply for a trademark. This book addresses the application process, the prosecution of the trademark (the give-and-take between the applicant and the US trademark office), and what you need to do to maintain a registered trademark.