Fred Smith

$100K+ Per Year Guide To Selling Vehicles In The 21st Century

This book is a guide for those who are curious about knowing how they can make over $100,000 per year in the car business. The author says, “I can tell you this much right off the bat. Pitching pennies while waiting for floor traffic won't do it. Circle jerking, lot dropping, skating people, and putting out that cigarette before you "go grab that up" DEFINITELY won't do it. But having a solid foundation of doing certain things when you're NOT in front of a customer will serve you... exponentially. Truth be told, here's the other major problem no one REALLY talks about. That clichéd, but true saying about the elephant in the room no one speaks about any more. It still exists and IS the cancer in this industry. The real reason why there's so much turnover. Like most people getting into this business, unless you're the child or family member of a dealer, then you're here by chance. And if you would have told me almost 20 years ago that I'd still be here, I would have said you were crazy. Most people were like me when I first got in; you're looking for another job while you're selling cars. I didn't tell my guidance counselor in high school that when I grew up I wanted to sell cars for a living. And because that one thought still holds very true and is extremely relevant, most dealerships have developed an unwritten policy where they fire their way to success and throw enough people up against the wall until they can get enough dealership personnel who stick. That's the game. Everyone is guilty, but no one is to blame. That mindset is baked into the car culture, even if they're a conglomerate. And it was here decades ago before I ever got in…”