This book embodies decades of wisdom amassed over thousands of hours of teaching chiropractors in classes and seminars, handling tens of thousands of personal injury cases, participating in hundreds of thousands of fights with incompetent adjusters, traveling millions of miles around California, and recovering hundreds of millions of dollars for clients … but that’s not why you’re reading this. You’re here because Shawn Steel’s plucky brand can make even the dullest subjects entertaining and because, as of late, his Abbot-and-Costello‒esque banter with his partner Alexander Eisner has brought a new charm to the old task of helping chiropractors navigate the world of personal injury without getting screwed by evil personal injury attorneys. To that end, you will find this book both informative and entertaining. It is designed to be read either cover to cover or as a reference guide with each chapter standing alone. Much like one of Shawn and Alex’s in-person seminars, the book is full of interjections, tangents, vaguely related anecdotes, and light-hearted teasing of the kind you have come to expect from the silver-haired Bonnie and the millennial Clyde. It is also designed to be timeless. We like to imagine that a dog-eared copy will be passed from doc to doc, furthering the cause of chiropractic empowerment for generations to come. But whether you’re a veteran of the personal injury game or just starting out, whether you use this book to prop up a coffee table or to revolutionize your practice, it is our sincere hope that you will experience a newfound joy in personal injury practice after reading this book. It is our belief that when done correctly, personal injury is the most rewarding, gratifying, lucrative, and fun discipline a chiropractor can practice. We hope you enjoy reading this book as much as we enjoyed writing it.
Published in 2022 on the 100th anniversary of the
Chiropractic Initiatives Act of 1922 that paved the way for chiropractic nationwide.